Oxymoronic Business Intelligence

Episode: 79Published: 10/24/2023

What is Business Intelligence (BI)?

When you hear someone say Business Intelligence? It���s probably that ���business intelligence��� is one of those famous contradictions in terms like ���jumbo shrimp��� or ���Congress in action.��� But in reality Business Intelligence is something we definitely know about, and are affected by, every single day. Surely you���ve heard of the term ���data driven economy?��� That���s the end result of an entire society analyzing, and in some way or another, monetizing, data. At its core, that���s all Business Intelligence is. The idea that you can take data, analyze it, either alone or in a population of other data with varying degrees of relatedness, and come up with new, actionable, insights

• It was first formalized as a concept in 1865
• Target being able to identify households with people who are pregnant
• UPS has been using a BI system called ORION to fine-tune all aspects of their supply chain for the past 6 years

Intro and outro music by James Bellavance copyright 2022